
Not just a company name.
A family’s reputation.
A third-generation family business, led by Steven and James. From the first conversation to looking after your pool years later, there are real people behind the Mermaid name.
Steven, James and the Mermaid team.
Steven and James lead the third generation of the Russell family business. Behind them is the Mermaid team you see on site, building and looking after pools.
Steven
Third generation · family leadership
One of Mark’s sons, Steven leads Mermaid alongside his brother James, continuing the family business founded by Robert and Mark in 1981.
James
Third generation · family leadership
Alongside Steven, James carries forward the experience of two generations before them. The brothers lead the same family business, from building pools to looking after them.

The people. The work. The relationship.
A family business
Mermaid began in 1981. Today, Steven and James lead the third generation of a family-run swimming pool business.
The team on the ground
Design, construction and refurbishment are only part of the story. The people doing the work turn the plans into a pool you can live with.
Still here after the first swim
Mermaid provides ongoing maintenance and servicing, keeping the relationship going long after construction is complete.
“The Mermaid team looked after our pool for many years. The Russell family run a very professional operation that is responsive, reliable and friendly. The regular service visits, adapted to the seasons, ensured that our pool was always in perfect condition. When equipment needed replacing, the recommended materials were of excellent quality and good value for money. If you are considering investing in a new pool or need help in managing your existing pool, I highly recommend Mermaid to do the job.”
Your pool starts with a conversation.
