Mermaid — Pools for Life, established 1981
Eight members of the Mermaid construction team in workwear beside their branded vans on site

Mermaid / Our people

The people behind Mermaid.

Pool people. Family people. People you can talk to.

Behind the name

Not just a company name.
A family’s reputation.

A third-generation family business, led by Steven and James. From the first conversation to looking after your pool years later, there are real people behind the Mermaid name.

Family-run since 1981Three generationsDesign, build & ongoing care
Who you’ll deal with

Steven, James and the Mermaid team.

Steven and James lead the third generation of the Russell family business. Behind them is the Mermaid team you see on site, building and looking after pools.

Steven

Third generation · family leadership

One of Mark’s sons, Steven leads Mermaid alongside his brother James, continuing the family business founded by Robert and Mark in 1981.

James

Third generation · family leadership

Alongside Steven, James carries forward the experience of two generations before them. The brothers lead the same family business, from building pools to looking after them.

Mermaid representatives celebrating with award certificates at the British Pool & Hot Tub Awards 2025
A proud moment, together.British Pool & Hot Tub Awards · 2025

The people. The work. The relationship.

01

A family business

Mermaid began in 1981. Today, Steven and James lead the third generation of a family-run swimming pool business.

02

The team on the ground

Design, construction and refurbishment are only part of the story. The people doing the work turn the plans into a pool you can live with.

03

Still here after the first swim

Mermaid provides ongoing maintenance and servicing, keeping the relationship going long after construction is complete.

See what we build together
In a client’s words
“The Mermaid team looked after our pool for many years. The Russell family run a very professional operation that is responsive, reliable and friendly. The regular service visits, adapted to the seasons, ensured that our pool was always in perfect condition. When equipment needed replacing, the recommended materials were of excellent quality and good value for money. If you are considering investing in a new pool or need help in managing your existing pool, I highly recommend Mermaid to do the job.”
S Chater-RobinsonMaintenance & servicingMore client stories

Your pool starts with a conversation.

Let’s get to know
your plans.